"This man is holding a film can in his hand. He removes the hat and right there is Leonard Nimoy.

The audience went ballistic, standing ovation for the man, the girl behind me losing her shit. He takes a mic asking what’s going on here… why would you only show 10 minutes of the new movie? “JJ made a good movie, why only show 10 minutes of it?” Then he took a vote. Who wants to only see 10 minutes of the movie? Crickets. Who wants to see the whole thing? Thunderous applause .

And within seconds Orci, Kurtzman, Lindelof and Nimoy are off the stage (not before Nimoy could throw out one more Vulcan salute, of course) and JJ Abrams’ Star Trek plays."
"So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all."

- Matt Haughey of MetaFilter, on social media.

The web amplifies the idea that things genuinely high in quality, intelligence, elegance and superb execution win over all others regardless of how well-funded, connected or loud those others are.  This is my favorite part about the web and one of the core reasons I started the Hype Machine. I am thrilled to be able to support this model in the world of music.

The sentiment above is repeated countless times at conferences talks and in books.  That doesn’t seem to matter though, as most people still believe they can find a shortcut and so we have Izea (‘sponsored blogging’), and tons of related efforts to get twitter followers, facebook friends, etc to market your brand, widget, or etc.

Lets try this again: there are no shortcuts.

(via fascinated)

"John Lasseter, a co-founder of Pixar and now Disney’s chief creative officer, routinely says in interviews that marketability is not a factor in decisions about what projects to pursue. Instead of ideas that feel contemporary, he aims for stories that are rooted in the ages.

“Quality is the best business plan” is one of Mr. Lasseter’s favorite lines."
Market Research: Fake April Fools’ Day Product Sparks Demand For Real Version

‘Bruno’ International Trailer (HD) (via TrailersHQ)

gtmcknight:

Discovered while voting in the Webbys
"We’re doing pretty well, actually. Our market is so refined. It’s interesting: We have a mass bleed-out of our stuff to the NPR consumers; when someone does a piece on Morning Edition or something, and we get big numbers on Amazon. But our bread and butter is still the crate diggers, and God bless them all!"

SO WRONG

20090318-ume (via chromewaves)

20090318-ume (via chromewaves)

"If there was one thing to be learned from SXSW 2009, it’s that now everyone’s invited to join in: from Metallica to Mike Sniper, and Kanye to Zola Jesus. Regardless if you have a badge, a wristband or just a fanny pack full of kind bud, you’re going to see at least a few acts that you’ll remember years down the road—and a few you’ve forgotten before the ride home. Those that claim the fest is getting too big for its britches and that is has lost its focus, obviously aren’t there or if they are, don’t know where to look. For every Fader Fort built into a marketing playground with fountains of free beer, there’s an unassuming Austin dive with a staff of hospitable locals that will let you drink till dawn."
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