Whether you’re new or old to this kind of brewing, you may know that traditional French press brewing methods have lingered for years around the 3 to 4 minute infusion mark. Yet even this old guard of coffee preparation is not immune to new trends: recent thinking has been that increasing the steep time a few minutes actually brings “sweetness and focus” to the brew, according to Stephen Rogers of Brooklyn’s Marlow and Sons, whose press pots dwell for up to 6 minutes.