"SR: I know. To me, it’s a crazy… it’s a crazy concept, and it’s something that we never… it’s funny, like, when me and Evan were writing “Superbad,” it’s not like… when you just start writing a movie off of your own instincts, that’s not even a question that comes into your head. “How likable are these characters,” you know? I remember very early on, that’d be something I’d hear other writers talk about. “The studio wants the character to be likable.” Likable? Who gives a shit? You like your friends. Who cares if you like the people in the movies you’re watching? I think… and it’s still a discussion that we have while making… I mean, to this day, when me and Evan are writing movies, and we’ll have the characters to certain things, “Oh, that’s not likable.” And we have to constantly be like… [sighs]… “It doesn’t fucking matter.” I mean, the stuff that I’ve done in movies, and… people go with it. It’s irrelevant to me at this point."
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The Motion/Captured Interview: Seth Rogen on Hitfix
Seth Rogan on why characters in movies don’t have to be likeable