West Sixth-Magic Hat Dispute: Enough Bickering and Stupidity
For the last two days, there has been a back-and-forth of press releases and social media attacks between two brewers: West Sixth of Lexington, Kentucky (whose logo is pictured on the left), and formerly-craft-now-crafty brewer Magic Hat, once of Vermont and now a brand owned by North American Breweries, which itself is owned by Cerveceria Costa Rica (whose logo for their beer #9 is pictured on the right).
The long and short of it: West Sixth claims that rather than work in good faith to resolve a despite amicably over the similarity of their logos, Magic Hat lawyered up and filed suit against the small brewer. West Sixth was upset, and expressed their discontent publicly in a microsite they created (which crashed under the weight of its own popularity yesterday). The site called for a boycott and encouraged the craft beer community to sign a petition urging Magic Hat to drop the suit.