On the serving side, I’m always aghast when I’m served a flavorful craft beer in a frozen mug, which mutes the flavor and aroma. Why? Why? Why? Bars think they’re doing drinkers a solid, but it’s really a disservice. Also, I always need to remind drinkers that a little head on their draft beer is, in fact, a very good thing. The head captures a beer’s volatile aromas, providing a better snapshot of the beer’s flavor. Remember: up to 90 percent of flavor is due to our sense of smell. (via Interview: Joshua M Bernstein Looks Back at 2013, Discusses Favorite Beer Trends, More)

On the serving side, I’m always aghast when I’m served a flavorful craft beer in a frozen mug, which mutes the flavor and aroma. Why? Why? Why? Bars think they’re doing drinkers a solid, but it’s really a disservice. Also, I always need to remind drinkers that a little head on their draft beer is, in fact, a very good thing. The head captures a beer’s volatile aromas, providing a better snapshot of the beer’s flavor. Remember: up to 90 percent of flavor is due to our sense of smell. (via Interview: Joshua M Bernstein Looks Back at 2013, Discusses Favorite Beer Trends, More)

brewyork

West Sixth-Magic Hat Dispute: Enough Bickering and Stupidity

brewyork:

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For the last two days, there has been a back-and-forth of press releases and social media attacks between two brewers: West Sixth of Lexington, Kentucky (whose logo is pictured on the left), and formerly-craft-now-crafty brewer Magic Hat, once of Vermont and now a brand owned by North American Breweries, which itself is owned by Cerveceria Costa Rica (whose logo for their beer #9 is pictured on the right).

The long and short of it: West Sixth claims that rather than work in good faith to resolve a despite amicably over the similarity of their logos, Magic Hat lawyered up and filed suit against the small brewer. West Sixth was upset, and expressed their discontent publicly in a microsite they created (which crashed under the weight of its own popularity yesterday). The site called for a boycott and encouraged the craft beer community to sign a petition urging Magic Hat to drop the suit.

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