On the serving side, I’m always aghast when I’m served a flavorful craft beer in a frozen mug, which mutes the flavor and aroma. Why? Why? Why? Bars think they’re doing drinkers a solid, but it’s really a disservice. Also, I always need to remind drinkers that a little head on their draft beer is, in fact, a very good thing. The head captures a beer’s volatile aromas, providing a better snapshot of the beer’s flavor. Remember: up to 90 percent of flavor is due to our sense of smell. (via Interview: Joshua M Bernstein Looks Back at 2013, Discusses Favorite Beer Trends, More)

On the serving side, I’m always aghast when I’m served a flavorful craft beer in a frozen mug, which mutes the flavor and aroma. Why? Why? Why? Bars think they’re doing drinkers a solid, but it’s really a disservice. Also, I always need to remind drinkers that a little head on their draft beer is, in fact, a very good thing. The head captures a beer’s volatile aromas, providing a better snapshot of the beer’s flavor. Remember: up to 90 percent of flavor is due to our sense of smell. (via Interview: Joshua M Bernstein Looks Back at 2013, Discusses Favorite Beer Trends, More)